The Art of Concentration
Understanding the layers of a scent is the first step in finding your signature. From the initial spark of Top Notes to the enduring soul of the Base, fragrance is a journey through time and memory.
Attar (Dehn)
Pure, alcohol-free oil. Worn close to the skin, lasting 12+ hours. The traditional heart of Arabian perfumery.
Extrait de Parfum
The richest alcohol-based concentration. 8-12 hours of longevity. Perfect for those who seek a profound, lingering presence.
Eau de Parfum
A sophisticated balance of intensity and freshness. Lasting 5-8 hours, it's the versatile choice for any occasion.
Eau de Toilette
Light and fresh, 3-5 hours. Great for daytime or layering under a richer scent.
How a Scent Unfolds
Finding Your Scent
Top Notes - The first few minutes; bright, citrus or herbal.
Heart Notes - The character; often floral or spiced.
Base Notes - The lasting impression; oud, amber, musk, sandalwood.
Bold personality → oud and spice.
Soft and romantic → rose, jasmine, musk.
Daytime → lighter EDT.
Evenings → attar or extrait.
Always test on skin and let it settle before deciding.
Quick Tips
Apply to pulse points on warm, damp skin for the longest wear.
Don't rub wrists together - it disturbs the scent.
Store bottles sealed, away from light and heat.